FILE PHOTO: A TV screen is seen next to the German share prize index DAX board the day after the Brexit deal vote of the British parliament during trading at the stock exchange in Frankfurt, Germany, January 16, 2019. REUTERS/Kai Pfaffenbach
LONDON (Reuters) – After three years of Brexit crisis, Sky News is betting that some viewers are so bored by the divorce drama that there is a market for a channel dedicated to news that has nothing to do with Britain’s exit from the European Union.
Ever since the 2016 referendum, British politicians have been debating how, on what terms and whether the United Kingdom should leave though with just over two weeks to go until the latest Brexit deadline of Oct. 31 little is unclear.
A Reuters Institute for the Study of Journalism report this year showed that more than a third of people surveyed avoided the news with a majority of those who do citing Brexit as the main reason.
“Sky News Brexit-Free” will cater to those who find the Brexit carousel less than scintillating, the head of Sky New