LONDON (Reuters) – Britain’s governing Conservative Party has ramped up its campaigning efforts on social media platform Facebook with a surge of ads highlighting policy areas to younger voters.
FILE PHOTO: Britain’s Prime Minister Boris Johnson speaks at the Conservative party’s manifesto launch in Telford, Britain November 24, 2019. REUTERS/Phil Noble
Prime Minister Boris Johnson’s Conservatives have raised record campaign funds before the Dec. 12 election, but until this point have spent comparatively little on Facebook advertising.
A Facebook report of advertisements run in the seven days to Nov. 30 showed just 201 Conservative adverts were in the platform’s Ad Library, with the party spending thousands of pounds less than the Liberal Democrats, Labour or Brexit Party in that time.
However, on Monday there were 910 Conservative ads listed as having been “active” over the last day, with most seen mainly by voters in the 25-34 age bracket.
The party had spent 37,653 pounds on Facebook ads in the week up to Nov. 30, but details of how much it spent since Saturday were not immediately