MELBOURNE (Reuters) – Australian popstar Kylie Minogue has invited weary Britons to forget politics and “call on your friends in Australia” in a tourism campaign launched in Britain on Christmas Day.
FILE PHOTO: Singer Kylie Minogue looks on as she arrives for the U.K. premiere of “Last Christmas” in London, Britain, November 11, 2019. REUTERS/Simon Dawson/File Photo
Britain, which is responsible for the fourth largest number of tourists to Australia, has had a tumultuous political year with deep rancor over Brexit and its first December election in almost a century.
“We can turn off the news, you can kick off your shoes,” Minogue sings in the advertisement.
It first aired just ahead of the Queen Elizabeth’s Christmas address and is part of a new A$15 million ($10 million) Tourism Australia campaign – the largest investment the organization has made in Britain in more than a decade.
Minogue is joined in the campaign, called “Matesong”, by several fellow Australian celebrities who are well k