On the campaign trail – Get Branding Done: British PM’s odd campaign merchandise

LONDON (Reuters) – Britain holds an election on Dec. 12, a political gamble by Prime Minister Boris Johnson who sees it as his best chance to break the deadlock in parliament over Brexit.

Britain’s Prime Minister Boris Johnson poses for a photo wearing boxing gloves during a stop in his General Election Campaign trail at Jimmy Egan’s Boxing Academy in Manchester, Britain November 19, 2019. Frank Augstein/Pool via REUTERS

The parties are on the campaign trail, travelling the length and breadth of the United Kingdom to drum up support.

Following are some colourful snapshots from the election trail:


What do a donut, a digger, a pair of boxing gloves and a knitted scarf have in common?

All have been printed, painted, woven or iced with the Conservative election slogan “Get Brexit Done” during Johnson’s six-week tour around the country.

It is not unusual for political parties to come up with one or two central campaign messages and then plaster them across lecterns, placards and buses.

But while Labour’s “Time for real change” and “For the many, not the few” slogans have appeared in the usual places, Johnson’s Conservatives have gone to greater lengths to try and ensure their message gets through to voters.

On Wednesday’s whistle-stop final day of campaigning Johnson added a few more to the list: a branded apron worn while making a pie and a milk crate used to make an early morning delivery to a voter’s house.


Much of the 2019 general election campaign has been fought online with targeted adverts, viral videos and even party-political ‘fact checking’ services.

But for eac

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