LONDON (Reuters) – Prime Minister Boris Johnson’s decision to launch one of the biggest advertising campaigns since World War Two to get Britain ready for a no-deal Brexit was largely ineffective, according to a report by the government’s spending watchdog.
FILE PHOTO: A Union flag flies next to the flag of the European Union in Westminster, London, Britain June 24, 2016. REUTERS/Toby Melville
The “Get Ready for Brexit” campaign stated that the United Kingdom would be leaving the EU on Oct. 31 last year and urged the public to visit a new website to check what they needed to do to prepare for a no-deal exit.
In the end, parliament voted to extend the exit date to the end of this month and Johnson went on to strike a divorce agreement with the bloc.
The government had allocated 100 million pounds for its Brexit preparation campaign with adverts running across television, radio, newspapers, online and on billboards. Roadshows and campaigns targeting specific groups, such as road hauliers were also held.
The National Audit Office found that th